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Myntra serves 60M+ fashion buyers with an average order value of ₹1,500+. It's India's go-to destination for apparel, footwear, accessories, and home fashion. Being listed on Myntra gives your brand instant credibility and access to premium, fashion-forward consumers who spend significantly more than average eCommerce buyers. Myntra's Big Fashion Festival and End of Reason Sale events drive billions in GMV — giving listed brands unparalleled sales surges.
Myntra is highly selective about onboarding. Requirements include: active GSTIN, business PAN, registered trademark (strongly preferred), Myntra-compliant product photography (white or lifestyle background at 1000x1000px minimum), and a minimum catalog of 10 unique SKUs. Myntra prefers private labels, D2C fashion brands, and manufacturers. Resellers of other brands need brand authorization letters.
Myntra has the strictest catalog standards of any Indian marketplace. Images must be shot on models (for apparel) or against clean white/grey backgrounds with specific lighting requirements. Product titles must follow their exact format: Brand + Gender + Product Type + Key Attribute. Size charts must be accurate and detailed. Non-compliant catalogs are rejected outright — our catalog team ensures 100% first-submission compliance.
Getting approved on Myntra is just the beginning. Ongoing Myntra account management includes: catalog ranking optimization, participation in Myntra sales events (Big Fashion Festival, EORS), return reduction strategies, pricing competitiveness analysis, and style-specific keyword targeting. Brands with active management see 5–10x higher sales during Myntra's sale events compared to unmanaged accounts
The Myntra Style Partner onboarding involves: online application submission → brand/business verification → catalog compliance review → photography quality check → legal document verification → account activation. Without expert guidance, brands face repeated rejections adding weeks to the process. Rise Up Ecom has a 95% first-submission approval rate for Myntra onboarding, reducing your go-live timeline from months to 2–3 weeks.
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